Brandon Kelly is a Senior UI Developer at LEVEL Studios in California, where he serves the hypertext needs of everyone’s favorite fruit company. His passion for web technologies led him to discover ExpressionEngine, which he found to possess the perfect blend of simplicity, flexibility, and — best of all — extensibility. He made a name for himself in the EE community after releasing several groundbreaking extensions, such as Playa (awarded Extension of the Year by Devot:ee) and FieldFrame, which have remarkably simplified the way developers approach content management.